26 Great Ways To Get Small Business PR In December

Need a little boost in your small business PR creativity? Check out the following 26 annual events and bizarre holidays. Many of these are great ways to get small business PR in December as media outlets and reporters will find them just quirky enough to cover your angle tied in with one or more of these 26 events. And don’t forget to check out The PR Toolkit for Small Business, which offers a number of easy and useful ideas on how to reach reporters and encourage them to cover your story.

December is

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12 Email Marketing Tips For Small Business

Email marketing tips for small business is a topic that can’t be talked about enough, in our opinion here at UnderstandingMarketing.com. Email marketing is still one of the most common forms of customer communications and outreach. And while other forms of outreach have piqued the small business owner’s interest, such as social media platforms like Twitter and Facebook, email marketing is still central to the larger integrated marketing approach.

Lisa Barone, co-founder of Outspoken Media, recently wrote a list of several best practices for email marketing for the Small Business Trends blog. Naturally, we loved it. We’d like to review what Lisa said and add a few email marketing tips for small business that are just as critical to entrepreneurs.

Be Personal: Although some would think email marketing is all about one-way communication, it’s actually a great two-way communication tool. It’s important to design and send emails that speak directly to your customers in a way that truly resonates with their interests.

Know Your Distribution Timing: When it comes to email marketing, yes, there is a science to it. Lisa rightly points out that few companies should send an email at 6 p.m. on a Friday, and it’s important to test different distribution times during the week to see what works best for you and your customers.

Subject Line: If we’ve said this once, we’ve said it a million times. The subject line is everything in email marketing. A catchy subject line can make your email campaign while a dull or spammy one can break you.

Preview Emails: Lots of people use their preview panes on their email programs. When designing your emails, it’s important to keep this in mind so that your important messages, branding and call to action are all accessible in the preview pane.

Measurement: Clearly, why spend lots of time designing and implementing an email marketing campaign if you’re not going to take the time to measure its success. Test, test, and test some more to find the right mix of messages, call to action and design that hits on all cylinders.

No Spam: By all means, cut the spam. Only send emails that are relevant to people who have opted in to your email list.

But here are a few more email marketing tips for small business that are critical to entrepreneurs:

Develop Your Email List With Care: You have 100,000 people on your email list. Great. But if only 15 percent of them are qualified customers, you are wasting your time. Always spend the time to refine your list so that everyone is a good and qualified lead. Remove people that are dead weight and not relevant to your messages.

Integrate With Other Marketing: Use your existing online properties and social media together. Include website pages, Twitter and Facebook URLs in your email marketing so people know how to connect with all your online properties. Be sure to do this with any direct mails you send, too.

Don’t Be Too Salesy: Of course, it’s important to turn your email marketing into sales. But don’t be too pushy in your email marketing or else everyone on your list will opt out. Walk a fine line between sales, promotion, information and entertainment.

Make It Professional, Not Flashy: It doesn’t matter if you once saw a website or an email with every bell and whistle possible. Always be true to your brand and stay professional with the design of your emails.

Important Phrases of the Year: You want to avoid certain phrases or words in your subject line that will send your email directly to the spam folder (like FREE and TRIAL), but you also want to get people’s attention depending on the time of year. Phrases like Black Friday, Cyber Monday and Back-To-School are important.

Ready For Success? All entrepreneurs, small business owners and franchisees should be ready for the best-case scenario. There’s nothing worse than sending out that killer email and having a fantastic response, only to not be able to fulfill and stay true to your word. Be ready for an overwhelming response so that you can under promise and over-deliver to your customers.

Chrisanne Sternal has been designing email marketing strategies for companies of every size for more than 15 years. She is the founder of UnderstandingMarketing.com and the president of Sternal Consulting.

What other email marketing tips for small business can you think of?

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Small Business PR Lessons From Chilean Miners

Let’s get the important stuff out of the way first. Millions of people all around the world are excited about the 33 Chilean Miners who escaped two months of life stuck more than 2,000 feet underground in a collapsed mine. We were all cheering for a positive outcome to the story, and we got one. There are small business PR lessons to be learned from these Chilean Miners, and we’ll get to that in a little bit.

But now the story continues. And boy is it getting interesting.

That the 33 Chilean Miners have become national heroes and a worldwide example of true brotherhood should surprise no one. They have gone through hell and lived to tell about it.

Or will they?

The 33 Chilean Miners found out there was a growing chance for a full rescue and their spirits began to soar right up to the day they were lifted from the ground

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8 Ways To Better Green Marketing For Small Business

Over the last decade it’s been more important for grocers and food companies to become and provide more organic food. Paying attention to the environment is just plain good business, good policy, good stewardship, good everything. Is your small business marketing reflecting this environmental shift by being more

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Pros/Cons of Summer!

Is summer good for your business? Is it bad? Can you keep working as hard as at winter? Can you be disturbed more easily at summer? If I must say about me then yes, I can be easily disturbed and it’s really hard to work for me at summer. I’m some kind of summer person and I move a lot during summer. I do a lot of things… and that really hurts my business. If you like to hear my thoughts about summer read on, if not then go enjoy the summer!

Myths?!

If many people get involved in one thing after some time myths will develop! Each and every person has their own opinion about how everything works and if more than one people thinks the same wrong thing – a misleading myth has born! If you will follow these myths you will find yourself failing more than often! I will try to list down the most popular myths in internet marketing to help you to find the right way!

How To Pick a Good Domain Name?

Choosing the right domain name for your web page (main page or umbrella) it is very important  to pick a name that will help to get authority, increase ranking, do some SEO and are hard to misspell! All these factors must be considered when choosing a domain name. If it meets all these factors – congratulation you have found a very good domain name!

Easy Cash With Affiliate Marketing?

Many internet marketers acknowledge that affiliate marketing is the easiest form of marketing on the Internet. Partly I agree because you need only to make web-page (well you can sell products without web page too but web-page is recommended), put your affiliate links within it and promote your web page through comments, forum posts and other free methods. So if you want to know more about affiliate marketing and how to get started with it read more is what you need!